Just Seven Things

Exploring why and how we do what we do, and how we can do it better

Archive for the category “Communication”

7 Lessons from Steve Jobs’ Career

Some takeaways from Steve Jobs’s career – and what other leaders can practice for success:

  1. Relentlessly pursue bold ideas – Organizations must have the patience, courage, and foresight to encourage, provide resources, and remove barriers for their “wild ducks” to pursue and realize break-out ideas.
  2. The customer rules – Organizations need to identify and accelerate the careers of high potential employees who are attuned to the marketplace in ways that drive products and/or services intended to always surprise and delight the customer.
  3. Ego serves the organization – Leaders can have big egos, but their efforts are fundamentally channeled in the service of making organizations successful.
  4. Don’t confuse activity with results – Successful leaders leverage competitive drive to maintain traction/deliver distinctive excellence. They are not distracted from achieving the organization’s strategy and primary objectives.
  5. The 3 Rs – Strong leaders ensure that the right people are in the right jobs and that the right conditions have been created for them to succeed.
  6. Truth-telling – Don’t tolerate mediocre ideas, and be willing to take decisive action when people are not cutting it in their assigned roles.
  7. Inspirational communication – Provide frequent and intensely motivational communication about compelling objectives, and the importance of speed to market.

Read more…

UnMarketing & the Social Brain

‘The notion that there is a ‘social brain’ in humans specialized for social interactions has received considerable support from brain imaging and, to a lesser extent, from lesion studies. Specific roles for the various components of the social brain are beginning to emerge. For example, the amygdala attaches emotional value to faces, enabling us to recognize expressions such as fear and trustworthiness’

So starts Chris Frith’s Royal Society article, The social brain?

I was reminded of this as I review my highlights from the start of Scott Stratten’s fast-paced book, UnMarketing: Stop Marketing. Start Engaging. Most of the highlights relate to the social/ trust/ engagement elements of what he writes. I make the links because my observation is that the most successful (Un)marketing comes from the act of engaging the social brain with an individual, company, product or brand. Creating and then building initial trust. Sharing and reciprocating. Acting together for a greater good.

A few of my initial highlights:

Marketing happens every time you engage (or not) with your past, present, and potential customers

….a tremendous trust gap. This is the amount of trust you have to earn before your potential customer will consider buying from you.

….most companies are guilty of hypocritical marketing. Why do we market to people the way we hate to be marketed to?

You’ve got to invest in something before withdrawing. Investing your social currency means giving your time, your knowledge, and your efforts to that channel before trying to withdraw monetary currency.

People don’t care about your business until they know you care about them. Look what gets shared on Facebook or retweeted on Twitter. It’s not ads or pitches. It’s knowledge. It’s stuff that makes people say “awesome” and they need to tell others about it.

Build a small stage—your platform—that you’re going to stand on and get people to come to. Pick one place where you want people to find you and play your best “show” there for as long as it takes to build a solid following

There are three steps to successfully building your platform: Traction, momentum, and expansion.

Momentum is the time when you switch from looking for new relationships toward enhancing current ones.

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine

The Secret to Ensuring Follow-Through – Peter Bregman – Harvard Business Review

“handoff checklist” — questions that the person handing off work must ask the person taking accountability for delivery:

Handoff Checklist

  1. What do you understand the priorities to be?
  2. What concerns or ideas do you have that have not already been mentioned?
  3. What are your key next steps, and by when do you plan to accomplish them?
  4. What do you need from me in order to be successful?
  5. Are there any key contingencies we should plan for now?
  6. When will we next check-in on progress/issues?
  7. Who else needs to know our plans, and how will we communicate them?

via The Secret to Ensuring Follow-Through – Peter Bregman – Harvard Business Review.

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