Your position of responsibility gives you the stress of deadlines, targets and deliverables. The development of your people, your management responsibilities and your career development weigh heavily on you. Continuing professional development, business/ competitor intelligence and your near-term product and service evolution/ development nag away at the peripheries of your to-do list and stress consciousness.
The environment in which you and your business is operating, the competitive threats and the strategic developments that you should be plotting and planning in response seem like things that are always on next week or month’s agenda.
The reality – when you make the time – is that your your day to day responsibilities drown your brain space and creativity. Like digging a hole in the sand on the shoreline, as quickly as you try and dig out the brain space, the sea water of your hard deadlines, actions and targets fills the hole. Even if you adopt a disciplined approach to your time you often get to the allotted slot for your creativity and…….. nothing…… you’re not in a creative place or mindset, nothing flows. Or even if it does, it’s a long time coming and you’re vaguely aware afterwards that there was a lot more to come if only you’d been in the right mindset.
If you’re practiced at being creative, inventive, innovative and lateral then you’ll recognise the mind set you need. You’ll know what state you need to be in to originally produce and generate new thought or ideas. You may only know this hazily through a series of post-event analyses of your most creative moments. Or this may be the first time you’ve really thought about it all that deeply. But hazily is the key, and at the heart of the dichotomy of managing creativity in business (to be clear, I’m not talking here about managing creative teams, but the extension in thinking and reasoning should be fairly obvious by the end of this post) Read more…