Just Seven Things

Exploring why and how we do what we do, and how we can do it better

Archive for the tag “ReWork”

Elevator Pitch Methodology

A brilliant methodology for a good elevator pitch is described by Mike Southon in his FT Column. He first describes how in sales there is the concept of “golden nuggets”. He identifies that customers have very short attention spans and can only remember three things about your product whereas the average marketing team tries to cram 50 amazing features into your literature:

‘The problem is…. that as soon as you mention the fourth golden nugget, the first, and probably the most important one, drops out of their memory.’ The simple methodology for a good elevator pitch ‘centres around five ‘P’s: Read more…

Reasons to Quit: Questions to Ensure You’re Doing Work That Matters

Fried and Heinemeier Hansson in Rework suggest the following questions to ensure you don’t ‘throw good time after bad work’:

‘Why are you doing this?

What problem are you solving? – ensure it’s not an imaginary problem

Is this actually useful? – don’t confuse enthusiasm with usefulness

Are you adding value? – sometimes things you think are adding value actually subtract from it

Will this change behaviour? Is it really going to change anything?

Is there an easier way? – Problems are usually pretty simple. We just imagine they require hard solutions

What could you be doing instead? – what can’t you do because you’re doing this?

Is it really worth it? – can you determine the real value of what you’re about to do before you take the plunge’

How Rework Works: Review and Observations

A hooky bag of snippets. A simple collage of truths. Or a sophisticated framework for success communicated well?

Jason Fried and David Heinemeier Hansson’s Rework – Change the Way You Work Forever, has left me with the above thoughts since starting. It has more momentum and flow than similar books that stick together ideas in short 2-page essays.

Some more direct quotes:

It’s the stuff you leave out that matters. So constantly look for things to remove, simplify and streamline. Be a curator. Stick to what’s truly essential. Pare things down until you’re left with only the most important stuff. Then do it again. You can always add stuff back in later if you need it.

Throw less at the problem. When things aren’t working… The right way to go is the opposite reaction: cut back. You’ll be forced to make tough calls and sort out why truly matters.

The core of your business should be built around things that won’t change. Things that people are going to want today and ten years from now. Those are the things you should invest in.

Sell your by-products. When you make something, you always make something else. Observant and creative businesses spot these by-products an see opportunities.

If you had to launch your business in two weeks, what would you cut out? The best way to get there is through iterations. Stop imagining what’s going to work. Find out for real.

Do everything you can to remove layers of abstraction. Get to something real right away. Reports, diagrams and specs take forever to make but only seconds to forget. They create illusions of agreement: a hundred people can read the same words, but in their heads, they’re imagining a hundred different things. When you get to something real right away…. That’s when you get true understanding. Get the chisel out and start making something real. Anything else is just a distraction.

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