Just Seven Things

Exploring why and how we do what we do, and how we can do it better

Archive for the category “Business”

What is Execution?

‘Execution is a systematic process of rigorously discussing hows and whats, questioning, tenaciously following through, and ensuring accountability. It includes making assumptions about the business environment, assessing the organization’s capabilities, linking strategy to operations and the people who are going to implement the strategy, synchronizing those people and their various disciplines, and linking rewards to outcomes. It also includes mechanisms for changing assumptions as the environment changes and upgrading the company’s capabilities to meet the challenges of an ambitious strategy’ – Execution, Bossidy, Charan and Burck

Elevator Pitch Methodology

A brilliant methodology for a good elevator pitch is described by Mike Southon in his FT Column. He first describes how in sales there is the concept of “golden nuggets”. He identifies that customers have very short attention spans and can only remember three things about your product whereas the average marketing team tries to cram 50 amazing features into your literature:

‘The problem is…. that as soon as you mention the fourth golden nugget, the first, and probably the most important one, drops out of their memory.’ The simple methodology for a good elevator pitch ‘centres around five ‘P’s: Read more…

Reasons to Quit: Questions to Ensure You’re Doing Work That Matters

Fried and Heinemeier Hansson in Rework suggest the following questions to ensure you don’t ‘throw good time after bad work’:

‘Why are you doing this?

What problem are you solving? – ensure it’s not an imaginary problem

Is this actually useful? – don’t confuse enthusiasm with usefulness

Are you adding value? – sometimes things you think are adding value actually subtract from it

Will this change behaviour? Is it really going to change anything?

Is there an easier way? – Problems are usually pretty simple. We just imagine they require hard solutions

What could you be doing instead? – what can’t you do because you’re doing this?

Is it really worth it? – can you determine the real value of what you’re about to do before you take the plunge’

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